The Importance of a Business Website
Without a doubt, the Internet has become the primary source of information for people seeking goods and services- far surpassing printed advertising. The reason is quite simple: Placing an ad in the Yellow Pages, a local newspaper, or a trade magazine, can cost thousands of dollars a year. Moreover, the ads are limited to narrow geographical areas and thus have a limited reach. Also, should you cease to like your ad or happen to spot a printed mistake, you are stuck with the ad for 12 expensive months. Hence the need for a business website.
These days, companies of all sizes are realizing that positive online reviews can greatly enhance their Internet marketing efforts- while bad ones can potentially destroy an otherwise healthy bottom line almost overnight. So obtaining and managing reviews becomes very important.