Web Design Philosophy
Websites fulfill two very essential functions: They convey important information about you or your company, and, they create a first impression. When setting up a new business, think of marketing and advertising efforts as "hanging your tile" for all the world to see. Your website is this tile, and the World Wide Web (that is, the Internet) is an infinite mesh of interlocking tiles. The crucial aspects for your tile to effectively fulfill its functions are: Visual appeal, on-page optimization, and performance. In other words, it needs to stand out, it needs to provide your visitors what they are looking for, and it needs to engage your target market.
Visual Appeal
The visual aspect of your website is very important. This cannot be understated. A professionally designed page can instill confidence and trust on your visitors. Studies have shown that people visiting a website will allow only a small moment before making an emotional judgment based just on looks. As a website owner, you have less than 10 seconds to create a positive impression on your visitors- before they even read your content. No matter how good the information is in your site, poor layout, disagreeable colors, or irrelevant graphics can have a detrimental impact on your site.
On-Page optimization
Visualis Web Design will build or rebuild your page with sound SEO design principles from the ground up, which includes a thorough keyword analysis for your particular industry, review of page structure and text content, an XML sitemap, and submission to all search engines.
Performance
Speed is important. Consumers searching for services or products throughout the Internet expect pages to load almost instantaneously. Especially if the search is done via a mobile phone or tablet. If your page is a flamboyant kaleidoscope of colors and images, build to impress your customers, you may be paying too high a high price if the initial page load is painfully slow. Internet visitors are not patient.
My philosophy is to ensure that I combine these three aspects of web design to ensure that I find the perfect balance between beauty, relevance, and speed for my client's websites.
